Google Ads
Ads that pay off.
Quickly visible right at the top of Google – but only if every euro works. I set up your campaigns cleanly and manage them continuously, so your budget turns into real enquiries instead of wasted clicks.
smugo sets up Google Ads campaigns for SMEs and trades and manages them on an ongoing basis. You appear right at the top the moment people search for what you offer – with budget control, a clear focus on enquiries and a point of contact who thinks along instead of just running ads.
What's in it for you
Visible instantly
While SEO builds up, Google Ads gets you to the top right away – ideal for generating enquiries quickly or promoting something new.
Every euro accounted for
I set up campaigns so your budget flows to the right searches and regions – not to clicks that lead nowhere.
Continuously managed
Setting up ads is just the start. I keep watching, testing and optimising – so the results get better, not worse.
Honestly calculated
You see what goes in and what comes out. If something isn't paying off, I'll tell you – instead of quietly letting the budget run on.
What's included
- Search, Maps & Display campaigns
- Keyword & audience research
- Ad copy & conversion tracking
- Regional targeting (Trier, Luxembourg, Greater Region)
- Ongoing optimisation & budget control
- Easy-to-understand reporting
Process
How I work
FAQ
Frequently asked questions
What clients often want to know about this topic.
How high should my Google Ads budget be?
It depends on your industry and region. For local businesses, a manageable monthly budget is often enough to generate noticeable enquiries. I'll help you start with a sensible range and adjust it based on the data.
What does management cost?
I bill management transparently – separately from your advertising budget, which goes entirely to Google. So you always know what my work costs and what goes into the ads.
Can I see what my ads bring in?
Yes. With clean conversion tracking, you see how many calls and enquiries come from the ads – and what an enquiry costs. I don't run campaigns without tracking.
Is Google Ads worth it alongside SEO?
Often yes. Ads bring instant visibility, SEO builds up over the long term. Together they cover short-term and sustainable visibility – I coordinate the two.
Can I stop the campaigns at any time?
Yes, you're not tied to anything long-term. Ads can be paused or adjusted at any time – your budget stays under your control.
All from one source
Website, visibility, ads and numbers all work together – one point of contact for everything.
Shall we talk about Google Ads?
Drop me a quick message about what you need – I'll get back to you personally and tell you honestly what makes sense. No call centre, no sales team, just me, Tolga Güneysel.