ClaimGuard
We find every risky phrase – and rewrite it to sell within the rules.
German drug-advertising law (HWG), the EU Health Claims Regulation, Swiss food law: a single wrong sentence can mean a cease-and-desist letter, a regulator's notice or suspended ads. We screen your entire web presence – down to meta titles, image alt texts and hidden text fields –, document every finding with a verbatim quote and deliver finished copy. No tool, no homework: you get the result.
Sound familiar?
Three situations that bring clients to us – the third one is the best time.
Cease-and-desist or regulator's notice
A competitor or a supervisory authority has objected to wording on your site – and the deadline is already running.
Suspended ads & listings
Google Ads, Merchant Center or Amazon reject products over impermissible health statements – revenue drops instantly.
That nagging feeling
You suspect that old product copy, guides or meta descriptions contain phrases nobody should be publishing any more.
For context: in a 2024 Swiss authority campaign, almost nine out of ten inspected online offers for food supplements were objected to.
A service, not software
Why we don't sell you a checker tool
There are plenty of checker tools. They give you a traffic light or a score – and leave the actual work to you: understanding, rewriting, publishing. That work is exactly what we deliver.
Verbatim quotes, not traffic lights
Every finding is backed by the exact sentence from your site, its location and the rule it triggers – traceable instead of gut feeling.
Finished copy, not homework
You don't get a list of suggestions – you get publication-ready new copy that neither sounds like AI nor gets flagged as AI-written.
Everything from one hand
From the site screening to rewriting to publishing in your CMS – including the layers almost everyone misses: meta titles, snippets, image alt texts.
How we work
Four steps to a clean web presence.
Screening
We capture your entire site: page copy, headings, meta titles and descriptions, image alt texts, structured data – including content hidden in the source code.
Findings report
You receive every finding with a verbatim quote, its location, the triggered rule and the legal reference – prioritised by urgency and explained in plain language.
Rewriting
We rewrite the affected copy: as persuasive as the rules allow, in your tone of voice – natural-sounding, never boilerplate.
Publishing & proof
On request we publish directly into your CMS or deliver a change package for your team. We document the before/after state – as evidence towards a regulator or opposing party.
Concrete, not abstract
What a finding looks like
An example from a typical shop text – severity, quote, rule and our suggested rewrite:
„Turmeric relieves inflammation and helps with arthritis – buy now!“
Triggered rule
Disease/healing reference in SERP-visible fields
HCR Art. 10(1) · Swiss FIO Art. 31(2)
Assessment
Visible on Google and fixable within hours – top priority.
Our suggested rewrite
„Turmeric forte capsules with piperine – high bioavailability, from controlled cultivation. Discover now.“
Who it's for
Three audiences, one standard.
Shops & manufacturers
Food supplements, cosmetics, health food: product copy, categories, guides and the meta layer – fully screened, rewritten and, on request, published straight into your shop system.
Practices & health professions
Doctors, dentists, naturopaths, therapists: we check service pages for HWG classics like promises of success, before/after imagery and patient testimonials – and rewrite them with confidence.
Agencies
You manage health clients? We deliver the findings report and finished copy as a white-label service under your name – you stay the point of contact.
Calibrated on a real regulatory case
Our rulebook doesn't come from a textbook: it grew out of a real cantonal inspection case and is calibrated on thousands of documented individual findings from practice – from product copy down to meta titles. Every rule carries its legal reference, every finding stays traceable for you. And to keep speed and coverage high, we work with purpose-built analysis technology – while every assessment and every wording decision remains handcrafted.
FAQ
Frequently asked questions
Is this legal advice?
No. ClaimGuard is a copy service: we analyse your content against a documented, versioned rulebook and rewrite your texts. The final legal assessment remains with you or your legal counsel – on request we work directly with your law firm.
What does it cost?
The initial check is free and non-binding. You then receive a fixed-price quote based on scope: screening by number of pages, rewriting per text, publishing optional. No subscriptions, no hidden costs.
How fast is it?
You receive the initial check within a few working days. With deadlines running – cease-and-desist, regulator's orders, suspended campaigns – we prioritise accordingly. Just tell us your timeframe.
Will my Google rankings suffer from the new copy?
The goal is the opposite: we rewrite so that keywords, structure and readability are preserved, and we document the before/after state. Deleting without replacement is the exception, not the method.
Will the new copy sound like AI?
No. We deliver copy that neither sounds like AI nor gets recognised as AI-written – in your tone of voice, with your terminology, written for your audience.
Which industries and countries?
Shops and manufacturers in food supplements, cosmetics and health food, plus practices and health professions – in Germany and Switzerland, each against the applicable rulebook (HWG, HCR, LFGB or Swiss FIO, FLO, TPA). We support agencies as a white-label partner.
Start with the free initial check.
Send us your website. We'll look at your most important pages and show you where you stand – with concrete examples from your own site, non-binding and without sales pressure.
ClaimGuard is a service of smugo GmbH and does not replace legal advice.