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Automation
2025-10-31 7 min

Make vs. n8n: Which Automation Tool Fits Your SME?

TL;DR

Make (formerly Integromat) is the better choice for visually oriented teams with moderate automation volumes. n8n wins on complex logic, GDPR requirements and long-term scalability. For enterprise projects we recommend n8n; for simple multi-step workflows, Make.

Make vs. n8n: The Starting Point

Since Zapier raised its prices, many SMEs have been looking for alternatives. Make (formerly Integromat) and n8n are the two strongest contenders. Both offer visual workflow builders, hundreds of integrations and significantly cheaper pricing models than Zapier. But the differences are substantial — and decisive for making the right choice.

Feature Comparison: Make vs. n8n

CriterionMaken8n
HostingCloud onlySelf-hosted or cloud
Pricing modelPer operation (action)Flat-rate / open-source
Visual interface⭐⭐⭐⭐⭐ Very intuitive⭐⭐⭐⭐ Good, more technical
Complex logicRouters, aggregators, iteratorsIF/ELSE, loops, error handling
GDPR (self-host)❌ Not possible✅ Full control
Custom codeLimited (HTTP module)JavaScript & Python nodes
Integrations1,500+ apps400+ apps + HTTP for all APIs
Learning curveLow to mediumMedium (technical understanding needed)

Pricing Comparison 2026

Make charges in "operations" — every action in a scenario counts as one operation. A workflow with 4 steps that runs 500 times per month consumes 2,000 operations. That sounds like a lot, but it is significantly cheaper with Make than with Zapier.

PlanMaken8n Cloud
Free1,000 ops/monthNot available (self-host is free)
Starter€9/month (10,000 ops)€20/month
Core€16/month (10,000 ops, more features)
Pro€29/month (10,000 ops, priority)€50/month
EnterpriseCustomCustom

n8n self-hosted on a Hetzner server (from €4/month) has no operations limits. At high automation volumes, this is more cost-effective in the long run than any Make plan.

When Is Make the Better Choice?

  • Your team is non-technical and needs an intuitive interface.
  • You are automating standard workflows between common SaaS tools (HubSpot, Slack, Google Sheets).
  • Your volume is below 50,000 operations per month.
  • You need quick results without server administration.
  • Data processing with aggregators and iterators is important (Make is stronger here).

When Is n8n the Better Choice?

  • GDPR compliance is business-critical — data must not leave the EU.
  • You need complex error handling, retry logic and sub-workflows.
  • Automation volume is high (self-hosting makes it cost-neutral).
  • You integrate your own APIs, legacy systems or need custom code.
  • Long-term scalability without vendor lock-in is a priority.

Real-World Example: Automating Invoice Processing

A tax-advisory firm with 3 employees was processing 200 incoming invoices per month manually. Each invoice: 8 minutes of effort = 26 hours per month. With Make we built the following workflow:

  • Trigger: email with attachment in Gmail (subject contains 'invoice')
  • Extraction: PDF data via Google Document AI
  • Validation: check amount, supplier and due date
  • Booking: automatic entry into DATEV-compatible CSV
  • Notification: Slack message to accounting team
  • Result: 85% time saving, error rate reduced from 12% to 0.3%

This workflow runs with Make for ~€9/month (approx. 1,000 operations). With n8n self-hosted it would be ~€4/month in server costs — without any operations limit.

Our Conclusion

Make and n8n are both excellent Zapier alternatives. Make impresses with its intuitive interface and is ideal for teams without a technical background. n8n is the superior choice for companies that prioritise data sovereignty, complex logic and long-term cost efficiency. At smugo we use both platforms depending on the client's profile.

Last updated: 2025-11-28

FAQ

Frequently asked questions

Is Make the same as Integromat?

Yes. Integromat was rebranded as Make in 2022. The platform is the same but has been significantly developed since then. Existing Integromat accounts were automatically migrated to Make.

Can Make be operated in a GDPR-compliant way?

Make is a cloud service with servers in the EU (Frankfurt). For most use cases, Make is GDPR-compliant if you sign an EU Data Processing Agreement (DPA). For the highest data sensitivity (e.g. health data), we recommend n8n self-hosted.

How many operations do I need with Make?

Count the steps in your workflow and multiply by the monthly execution count. A 5-step workflow that runs 100 times per month = 500 operations. The free plan offers 1,000 ops/month; the Starter plan offers 10,000 ops for €9.

Can I switch from Make to n8n?

There is no direct import, but most Make scenarios can be recreated in n8n. Switching is particularly worthwhile when your volume grows or you need self-hosting for GDPR compliance.

Which tool does smugo recommend for getting started?

For teams without a technical background we recommend Make as an entry point — the interface is more intuitive. For companies with IT resources or high automation needs, n8n is the better choice from the start.

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