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Das ist der direkteste Weg, Crawling-Probleme zu identifizieren."},{"type":"h2","content":"Bereich 2: Core Web Vitals (CWV)"},{"type":"paragraph","content":"Core Web Vitals sind seit 2021 offizieller Google-Ranking-Faktor. 2026 sind die Schwellenwerte noch strenger. Messen Sie Ihre CWV mit PageSpeed Insights und der Search Console."},{"type":"table","content":"","headers":["Metrik","Gut","Verbesserungsbedarf","Schlecht"],"rows":[["LCP (Largest Contentful Paint)","< 2,5s","2,5s – 4s","> 4s"],["INP (Interaction to Next Paint)","< 200ms","200ms – 500ms","> 500ms"],["CLS (Cumulative Layout Shift)","< 0,1","0,1 – 0,25","> 0,25"]]},{"type":"list","content":"","items":["LCP optimieren: Bilder komprimieren (AVIF/WebP), kritisches CSS inline, Server-Response-Zeit < 200ms","INP optimieren: JavaScript-Ausführung minimieren, lange Tasks aufteilen, Event-Handler optimieren","CLS optimieren: Bildgrößen immer angeben, keine dynamisch eingefügten Elemente ohne reservierten Platz"]},{"type":"h2","content":"Bereich 3: Mobile-First Indexierung"},{"type":"paragraph","content":"Google indexiert seit 2023 alle Websites primär nach der mobilen Version. Wenn Ihre mobile Version schlechter ist als die Desktop-Version, rankt die schlechtere Version. Prüfen Sie:"},{"type":"list","content":"","items":["Responsive Design: Alle Inhalte auf Mobile sichtbar und lesbar?","Viewport-Meta-Tag: Korrekt gesetzt (<meta name='viewport' content='width=device-width, initial-scale=1'>)?","Touch-Targets: Buttons und Links mindestens 48x48px groß?","Font-Size: Mindestens 16px Basis-Schriftgröße auf Mobile?","Kein versteckter Content: Alle wichtigen Inhalte auch auf Mobile sichtbar (nicht nur per CSS ausgeblendet)?"]},{"type":"h2","content":"Bereich 4: HTTPS & Sicherheit"},{"type":"list","content":"","items":["SSL-Zertifikat: Gültig und nicht abgelaufen?","Mixed Content: Keine HTTP-Ressourcen auf HTTPS-Seiten?","HSTS: HTTP Strict Transport Security aktiviert?","Sicherheits-Header: Content-Security-Policy, X-Frame-Options, etc. korrekt gesetzt?","Keine Malware: Google Search Console auf Sicherheitsprobleme prüfen"]},{"type":"h2","content":"Bereich 5: URL-Struktur & interne Verlinkung"},{"type":"list","content":"","items":["Sprechende URLs: Kurz, keyword-reich, keine Parameter (außer bei E-Commerce notwendig)","Keine 404-Fehler: Alle internen Links führen zu existierenden Seiten","Keine Redirect-Ketten: Maximal 1 Redirect pro URL","Orphan Pages: Alle wichtigen Seiten intern verlinkt?","Klicktiefe: Wichtige Seiten maximal 3 Klicks von der Startseite entfernt","Ankertext: Interne Links mit beschreibenden, keyword-reichen Ankertexten"]},{"type":"h2","content":"Bereich 6: Structured Data (Schema-Markup)"},{"type":"paragraph","content":"Schema-Markup hilft Google, den Inhalt Ihrer Seiten zu verstehen und in Rich Results darzustellen. Für KMUs besonders relevant:"},{"type":"table","content":"","headers":["Schema-Typ","Seite","Benefit"],"rows":[["Organization","Startseite","Knowledge Panel, Brand-Signale"],["LocalBusiness","Startseite, Kontakt","Local Pack, Maps-Integration"],["FAQPage","Alle FAQ-Seiten","FAQ Rich Results in SERPs"],["Article","Blog-Artikel","Article Rich Results, Datum"],["BreadcrumbList","Alle Seiten","Breadcrumbs in SERPs"],["Review/Rating","Produkt-/Serviceseiten","Sterne in SERPs"]]},{"type":"h2","content":"Bereich 7: Duplicate Content"},{"type":"list","content":"","items":["www vs. non-www: Nur eine Version aktiv, andere per 301 weitergeleitet","HTTP vs. HTTPS: Alle HTTP-URLs per 301 auf HTTPS umgeleitet","Trailing Slash: Konsistente Verwendung (mit oder ohne /)","Parametrisierte URLs: Session-IDs, Tracking-Parameter per Canonical oder robots.txt behandelt","Dünner Content: Seiten mit < 300 Wörtern prüfen und konsolidieren oder ausbauen"]},{"type":"h2","content":"Audit-Tools: Was Sie brauchen"},{"type":"list","content":"","items":["Google Search Console (kostenlos): Crawling-Fehler, CWV, Indexierungsstatus","PageSpeed Insights (kostenlos): Core Web Vitals, Performance-Empfehlungen","Screaming Frog (kostenlos bis 500 URLs): Technisches Crawling, Broken Links, Redirects","Schema Markup Validator (kostenlos): Structured Data prüfen","Ahrefs / Semrush (kostenpflichtig): Backlinks, Keyword-Rankings, Site-Audit"]}],"faq":[{"question":"Wie oft sollte ich ein technisches SEO-Audit durchführen?","answer":"Für aktive Websites: mindestens halbjährlich. Nach größeren Website-Änderungen (Relaunch, Migration, neue Features) immer sofort. Kleinere Checks (404-Fehler, CWV) sollten monatlich erfolgen."},{"question":"Was ist der häufigste technische SEO-Fehler bei KMUs?","answer":"Die häufigsten Fehler sind: fehlende oder falsche Canonical-Tags, langsame Ladezeiten (LCP > 4s), fehlende Schema-Markups, nicht optimierte Bilder und Redirect-Ketten. Diese vier Bereiche decken 80% der typischen technischen SEO-Probleme ab."},{"question":"Kann ich ein technisches SEO-Audit selbst durchführen?","answer":"Die Grundlagen (Google Search Console, PageSpeed Insights, Schema-Validator) können Sie selbst nutzen. 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