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So sehen Sie, welche Suchbegriffe Nutzer auf Ihre Website bringen – und welche Seiten in den Suchergebnissen gut performen."},{"type":"h2","content":"Die 10 wichtigsten GA4-KPIs für KMUs"},{"type":"table","content":"","headers":["KPI","Was es misst","Zielwert (Richtwert)"],"rows":[["Engagement Rate","Anteil aktiver Sitzungen (>10 Sek. oder Conversion)","> 50%"],["Avg. 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Wer GA4 ignoriert, trifft Marketingentscheidungen im Blindflug."}],"faq":[{"question":"Ist Google Analytics 4 kostenlos?","answer":"Ja, GA4 ist kostenlos. Es gibt eine kostenpflichtige Version (Google Analytics 360) für Enterprise-Unternehmen mit sehr hohem Datenvolumen, aber für KMUs ist die kostenlose Version vollständig ausreichend."},{"question":"Wie lange speichert GA4 Daten?","answer":"Standardmäßig 2 Monate für Event-Daten, einstellbar auf 14 Monate. Für Explorations (benutzerdefinierte Berichte) können Sie bis zu 14 Monate Daten analysieren. Für längere Historien empfehlen wir BigQuery-Export."},{"question":"Kann ich GA4 ohne Cookie-Banner nutzen?","answer":"Nein – in Deutschland und der EU ist ein Opt-in-Cookie-Banner für Analytics-Tools Pflicht. Ohne Zustimmung dürfen keine Tracking-Daten erhoben werden. Alternativen ohne Cookie-Pflicht: Plausible Analytics oder Matomo mit Cookieless-Tracking."},{"question":"Was ist der Unterschied zwischen Sessions und Engaged Sessions in GA4?","answer":"Eine Session ist jeder Besuch auf Ihrer Website. Eine Engaged Session ist ein Besuch, bei dem der Nutzer mindestens 10 Sekunden aktiv war, eine Conversion ausgelöst hat oder 2+ Seiten besucht hat. Die Engagement Rate zeigt den Anteil der Engaged Sessions."},{"question":"Wie verbinde ich GA4 mit Google Ads?","answer":"In GA4 unter Admin → Google Ads-Verknüpfungen. 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