2:I[5261,["972","static/chunks/972-ac97f36a834d6832.js","308","static/chunks/app/blog/%5Bslug%5D/page-c4b68d562bd5bc6b.js"],"ArticleJsonLd"] 3:I[2972,["972","static/chunks/972-ac97f36a834d6832.js","308","static/chunks/app/blog/%5Bslug%5D/page-c4b68d562bd5bc6b.js"],""] 4:I[4707,[],""] 6:I[6423,[],""] 7:I[1494,["972","static/chunks/972-ac97f36a834d6832.js","116","static/chunks/116-341472f8ac463ae0.js","185","static/chunks/app/layout-a01bb62e56618fca.js"],"Navbar"] 5:["slug","dsgvo-konforme-website","d"] 0:["omhYOsufEqpk7UWysVe39",[[["",{"children":["blog",{"children":[["slug","dsgvo-konforme-website","d"],{"children":["__PAGE__?{\"slug\":\"dsgvo-konforme-website\"}",{}]}]}]},"$undefined","$undefined",true],["",{"children":["blog",{"children":[["slug","dsgvo-konforme-website","d"],{"children":["__PAGE__",{},[["$L1",[["$","$L2",null,{"article":{"slug":"dsgvo-konforme-website","title":"DSGVO-konforme Website 2026: Checkliste & häufige Fehler","metaTitle":"DSGVO-konforme Website 2026: Checkliste für KMUs | smugo","metaDescription":"DSGVO-konforme Website erstellen: Unsere Checkliste mit 15 Punkten deckt Cookie-Consent, Datenschutzerklärung, Google Analytics & Co. – inkl. häufige Bußgeldfallen.","category":"Web-Entwicklung","categoryColor":"bg-green/10 text-green border-green/20","date":"2026-02-18","lastUpdated":"2026-02-18","readTime":"8 Min.","tldr":"Eine DSGVO-konforme Website ist 2026 keine Option, sondern Pflicht. Die häufigsten Fehler: kein Opt-in-Cookie-Banner, Google Fonts ohne lokales Hosting und fehlende Datenschutzerklärung. Unsere 15-Punkte-Checkliste zeigt, was KMUs sofort umsetzen müssen – ohne Anwalt für jeden Schritt.","heroImage":"/images/blog/blog_hero_dsgvo_website.png","content":[{"type":"h2","content":"Warum DSGVO-Konformität 2026 wichtiger denn je ist"},{"type":"paragraph","content":"Die Datenschutzbehörden in Deutschland und der EU verhängen zunehmend Bußgelder auch gegen KMUs. 2023 wurden in Deutschland über 1.200 Bußgelder verhängt – viele davon gegen kleine Unternehmen wegen einfach vermeidbarer Fehler. Die häufigste Ursache: fehlerhafte Cookie-Banner und unzulässige Drittanbieter-Einbindungen."},{"type":"h2","content":"Die 15-Punkte DSGVO-Checkliste für Websites"},{"type":"h3","content":"Rechtliche Grundlagen"},{"type":"list","content":"","items":["✅ Impressum: Vollständige Angaben nach § 5 TMG (Name, Adresse, Kontakt, Handelsregisternummer)","✅ Datenschutzerklärung: Aktuell, vollständig, alle Dienste aufgeführt","✅ Datenschutzbeauftragter: Pflicht ab 20 Mitarbeitern mit regelmäßiger Datenverarbeitung","✅ Auftragsverarbeitungsverträge (AVV) mit allen Dienstleistern abgeschlossen"]},{"type":"h3","content":"Cookie-Management"},{"type":"list","content":"","items":["✅ Cookie-Consent-Banner mit echtem Opt-in (kein vorausgewähltes 'Alle akzeptieren')","✅ Cookies werden erst nach Zustimmung gesetzt – nicht vorher","✅ Ablehnen muss genauso einfach sein wie Akzeptieren","✅ Consent-Protokollierung: Wer hat wann was zugestimmt?","✅ Consent-Widerruf jederzeit möglich (Link im Footer)"]},{"type":"h3","content":"Drittanbieter-Dienste"},{"type":"list","content":"","items":["✅ Google Fonts: Lokal hosten statt von Google-Servern laden","✅ Google Analytics: Nur nach Opt-in, IP-Anonymisierung aktiv","✅ Google Maps: Nur nach Opt-in oder 2-Klick-Lösung","✅ YouTube-Videos: Nur mit youtube-nocookie.com oder nach Opt-in","✅ Social-Media-Buttons: Keine direkten Share-Buttons (Shariff-Lösung nutzen)"]},{"type":"h3","content":"Formulare & Kontakt"},{"type":"list","content":"","items":["✅ Kontaktformulare: Hinweis auf Datenschutzerklärung, kein Newsletter-Opt-in als Pflichtfeld","✅ SSL-Zertifikat: HTTPS auf allen Seiten (Pflicht für Datenschutz und SEO)"]},{"type":"h2","content":"Die 5 häufigsten DSGVO-Fehler auf Websites"},{"type":"table","content":"","headers":["Fehler","Risiko","Lösung"],"rows":[["Google Fonts von Google-Servern laden","Abmahnung, bis 100 € pro Nutzer","Fonts lokal hosten"],["Cookie-Banner mit vorausgewählten Häkchen","Bußgeld bis 20 Mio. €","Echter Opt-in ohne Vorauswahl"],["Google Analytics ohne Consent","Bußgeld, Abmahnung","Nur nach Opt-in aktivieren"],["Veraltete Datenschutzerklärung","Abmahnung","Jährlich prüfen und aktualisieren"],["Kein AVV mit Hosting-Anbieter","Bußgeld","AVV beim Hoster abschließen"]]},{"type":"callout","variant":"warning","content":"Google Fonts: Seit dem Urteil des LG München (2022) sind Google Fonts, die von Google-Servern geladen werden, in Deutschland unzulässig. Lösung: Fonts herunterladen und selbst hosten. Das dauert 15 Minuten."},{"type":"h2","content":"Cookie-Consent-Tools im Vergleich"},{"type":"table","content":"","headers":["Tool","Preis","Stärke","Ideal für"],"rows":[["Cookiebot","Ab 14 €/Monat","Automatisches Scanning, DSGVO-zertifiziert","KMUs, E-Commerce"],["Usercentrics","Ab 60 €/Monat","Enterprise-Features, A/B-Testing","Größere Unternehmen"],["Borlabs Cookie (WP)","Ab 39 €/Jahr","WordPress-Integration, einmalig","WordPress-Sites"],["Klaro (Open Source)","Kostenlos","Selbst gehostet, volle Kontrolle","Technische Teams"],["Real Cookie Banner (WP)","Ab 39 €/Jahr","Sehr DSGVO-konform, einfach","WordPress-KMUs"]]},{"type":"h2","content":"DSGVO-konforme Alternativen zu US-Diensten"},{"type":"table","content":"","headers":["US-Dienst","DSGVO-Alternative","Vorteil"],"rows":[["Google Analytics","Matomo (Self-Hosted) / Plausible","EU-Server, kein Cookie nötig"],["Google Fonts","Bunny Fonts / lokal hosten","Kein US-Datentransfer"],["Mailchimp","Brevo (Sendinblue) / CleverReach","EU-Server, DSGVO-konform"],["Typeform","Tally / Typeform EU","EU-Datenspeicherung"],["Zoom","Whereby / Jitsi (Self-Hosted)","EU-Server oder lokal"]]},{"type":"h2","content":"Unser Fazit"},{"type":"paragraph","content":"DSGVO-Konformität ist kein einmaliges Projekt – sie erfordert regelmäßige Überprüfung, da sich Rechtslage und eingesetzte Dienste ändern. Die gute Nachricht: Die meisten Fehler sind einfach zu beheben. Beginnen Sie mit den drei wichtigsten Maßnahmen: Google Fonts lokal hosten, Cookie-Banner mit echtem Opt-in implementieren, Datenschutzerklärung aktualisieren."}],"faq":[{"question":"Brauche ich für meine kleine Website auch einen Cookie-Banner?","answer":"Ja, wenn Sie Cookies setzen, die nicht technisch notwendig sind (Analytics, Marketing, Social Media). Technisch notwendige Cookies (Session-Cookie, Warenkorb) brauchen keine Zustimmung. Wenn Sie nur technisch notwendige Cookies nutzen und kein Analytics, können Sie auf einen Banner verzichten."},{"question":"Was kostet eine DSGVO-Abmahnung?","answer":"Abmahnungen von Mitbewerbern können 500-2.000 € kosten. Bußgelder der Datenschutzbehörden reichen von einigen hundert Euro (kleine Fehler) bis zu 20 Millionen Euro oder 4% des weltweiten Jahresumsatzes (schwere Verstöße). Für KMUs sind Bußgelder von 1.000-50.000 € bei mittleren Verstößen realistisch."},{"question":"Wie oft muss ich meine Datenschutzerklärung aktualisieren?","answer":"Immer wenn sich etwas ändert: neuer Dienst eingebunden, bestehender Dienst geändert, neue Rechtslage. Mindestens einmal jährlich prüfen. Nutzen Sie einen Generator (z.B. von der Kanzlei Dr. Schwenke) und aktualisieren Sie ihn bei Änderungen."},{"question":"Ist Google Analytics DSGVO-konform?","answer":"Mit korrektem Cookie-Consent-Banner und IP-Anonymisierung kann Google Analytics DSGVO-konform genutzt werden. Allerdings ist der Datentransfer in die USA weiterhin rechtlich umstritten. Für maximale Rechtssicherheit empfehlen wir Matomo (Self-Hosted) oder Plausible Analytics."},{"question":"Was ist ein Auftragsverarbeitungsvertrag (AVV)?","answer":"Ein AVV ist ein Vertrag zwischen Ihnen und Dienstleistern, die personenbezogene Daten in Ihrem Auftrag verarbeiten (Hosting, E-Mail-Marketing, CRM). Er regelt, wie der Dienstleister mit den Daten umgehen darf. Ohne AVV ist die Datenverarbeitung unzulässig. Die meisten Anbieter stellen AVVs automatisch bereit."}],"internalLinks":[{"text":"Server-Side Tracking erklärt","href":"/blog/server-side-tracking"},{"text":"Core Web Vitals optimieren","href":"/blog/core-web-vitals-optimierung"},{"text":"Next.js vs. WordPress","href":"/blog/nextjs-vs-wordpress"},{"text":"Web-Entwicklung Services","href":"/services"},{"text":"Erstgespräch vereinbaren","href":"/contact"}]}}],["$","div",null,{"className":"bg-paper min-h-screen","children":["$","div",null,{"className":"container mx-auto px-4 py-24 max-w-3xl","children":[["$","$L3",null,{"href":"/blog","className":"inline-flex items-center gap-2 text-sm text-ink/70 hover:text-blue transition-colors mb-12","children":[["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","width":24,"height":24,"viewBox":"0 0 24 24","fill":"none","stroke":"currentColor","strokeWidth":2,"strokeLinecap":"round","strokeLinejoin":"round","className":"lucide lucide-arrow-left w-4 h-4","aria-hidden":"true","children":[["$","path","1l729n",{"d":"m12 19-7-7 7-7"}],["$","path","x3x0zl",{"d":"M19 12H5"}],"$undefined"]}]," Zurück zum Blog"]}],["$","header",null,{"className":"mb-12","children":[["$","div",null,{"className":"flex items-center gap-3 mb-6","children":[["$","span",null,{"className":"px-3 py-1 rounded-full text-xs font-bold border bg-green/10 text-green border-green/20","children":"Web-Entwicklung"}],["$","div",null,{"className":"flex items-center gap-4 text-xs text-ink/60","children":[["$","span",null,{"className":"flex items-center gap-1","children":[["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","width":24,"height":24,"viewBox":"0 0 24 24","fill":"none","stroke":"currentColor","strokeWidth":2,"strokeLinecap":"round","strokeLinejoin":"round","className":"lucide lucide-calendar w-3 h-3","aria-hidden":"true","children":[["$","path","1cmpym",{"d":"M8 2v4"}],["$","path","4m81vk",{"d":"M16 2v4"}],["$","rect","1hopcy",{"width":"18","height":"18","x":"3","y":"4","rx":"2"}],["$","path","8toen8",{"d":"M3 10h18"}],"$undefined"]}]," ","2026-02-18"]}],["$","span",null,{"className":"flex items-center gap-1","children":[["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","width":24,"height":24,"viewBox":"0 0 24 24","fill":"none","stroke":"currentColor","strokeWidth":2,"strokeLinecap":"round","strokeLinejoin":"round","className":"lucide lucide-clock w-3 h-3","aria-hidden":"true","children":[["$","circle","1mglay",{"cx":"12","cy":"12","r":"10"}],["$","path","mmk7yg",{"d":"M12 6v6l4 2"}],"$undefined"]}]," ","8 Min."]}]]}]]}],["$","h1",null,{"className":"text-3xl md:text-5xl font-display font-bold text-ink leading-[1.1] mb-6","children":"DSGVO-konforme Website 2026: Checkliste & häufige Fehler"}],["$","div",null,{"className":"bg-blue/5 border border-blue/20 rounded-xl p-5 mb-12","children":[["$","p",null,{"className":"text-sm font-bold text-blue uppercase tracking-wider mb-2","children":"TL;DR"}],["$","p",null,{"className":"text-ink/80 leading-relaxed","children":"Eine DSGVO-konforme Website ist 2026 keine Option, sondern Pflicht. Die häufigsten Fehler: kein Opt-in-Cookie-Banner, Google Fonts ohne lokales Hosting und fehlende Datenschutzerklärung. Unsere 15-Punkte-Checkliste zeigt, was KMUs sofort umsetzen müssen – ohne Anwalt für jeden Schritt."}]]}]]}],["$","div",null,{"className":"mb-12 rounded-2xl overflow-hidden border border-sand/30 shadow-lg","children":["$","picture",null,{"children":[["$","source",null,{"srcSet":"/images/blog/blog_hero_dsgvo_website.avif","type":"image/avif"}],["$","source",null,{"srcSet":"/images/blog/blog_hero_dsgvo_website.webp","type":"image/webp"}],["$","img",null,{"src":"/images/blog/blog_hero_dsgvo_website.png","alt":"DSGVO-konforme Website 2026: Checkliste & häufige Fehler","width":800,"height":450,"loading":"$undefined","className":"w-full h-auto object-cover","fetchPriority":"high"}]]}]}],["$","article",null,{"className":"prose-smugo","children":[["$","h2","0",{"className":"text-2xl md:text-3xl font-display font-bold text-ink mt-12 mb-4","children":"Warum DSGVO-Konformität 2026 wichtiger denn je ist"}],["$","p","1",{"className":"text-ink/80 leading-relaxed mb-4","children":"Die Datenschutzbehörden in Deutschland und der EU verhängen zunehmend Bußgelder auch gegen KMUs. 2023 wurden in Deutschland über 1.200 Bußgelder verhängt – viele davon gegen kleine Unternehmen wegen einfach vermeidbarer Fehler. Die häufigste Ursache: fehlerhafte Cookie-Banner und unzulässige Drittanbieter-Einbindungen."}],["$","h2","2",{"className":"text-2xl md:text-3xl font-display font-bold text-ink mt-12 mb-4","children":"Die 15-Punkte DSGVO-Checkliste für Websites"}],["$","h3","3",{"className":"text-xl font-display font-bold text-ink mt-8 mb-3","children":"Rechtliche Grundlagen"}],["$","ul","4",{"className":"space-y-2 mb-6 pl-1","children":[["$","li","0",{"className":"flex items-start gap-3 text-ink/80","children":[["$","span",null,{"className":"text-blue mt-1.5 shrink-0","children":"▸"}],["$","span",null,{"children":"✅ Impressum: Vollständige Angaben nach § 5 TMG (Name, Adresse, Kontakt, Handelsregisternummer)"}]]}],["$","li","1",{"className":"flex items-start gap-3 text-ink/80","children":[["$","span",null,{"className":"text-blue mt-1.5 shrink-0","children":"▸"}],["$","span",null,{"children":"✅ Datenschutzerklärung: Aktuell, vollständig, alle Dienste aufgeführt"}]]}],["$","li","2",{"className":"flex items-start gap-3 text-ink/80","children":[["$","span",null,{"className":"text-blue mt-1.5 shrink-0","children":"▸"}],["$","span",null,{"children":"✅ Datenschutzbeauftragter: Pflicht ab 20 Mitarbeitern mit regelmäßiger Datenverarbeitung"}]]}],["$","li","3",{"className":"flex items-start gap-3 text-ink/80","children":[["$","span",null,{"className":"text-blue mt-1.5 shrink-0","children":"▸"}],["$","span",null,{"children":"✅ Auftragsverarbeitungsverträge (AVV) mit allen Dienstleistern abgeschlossen"}]]}]]}],["$","h3","5",{"className":"text-xl font-display font-bold text-ink mt-8 mb-3","children":"Cookie-Management"}],["$","ul","6",{"className":"space-y-2 mb-6 pl-1","children":[["$","li","0",{"className":"flex items-start gap-3 text-ink/80","children":[["$","span",null,{"className":"text-blue mt-1.5 shrink-0","children":"▸"}],["$","span",null,{"children":"✅ Cookie-Consent-Banner mit echtem Opt-in (kein vorausgewähltes 'Alle akzeptieren')"}]]}],["$","li","1",{"className":"flex items-start gap-3 text-ink/80","children":[["$","span",null,{"className":"text-blue mt-1.5 shrink-0","children":"▸"}],["$","span",null,{"children":"✅ Cookies werden erst nach Zustimmung gesetzt – nicht vorher"}]]}],["$","li","2",{"className":"flex items-start gap-3 text-ink/80","children":[["$","span",null,{"className":"text-blue mt-1.5 shrink-0","children":"▸"}],["$","span",null,{"children":"✅ Ablehnen muss genauso einfach sein wie Akzeptieren"}]]}],["$","li","3",{"className":"flex items-start gap-3 text-ink/80","children":[["$","span",null,{"className":"text-blue mt-1.5 shrink-0","children":"▸"}],["$","span",null,{"children":"✅ Consent-Protokollierung: Wer hat wann was zugestimmt?"}]]}],["$","li","4",{"className":"flex items-start gap-3 text-ink/80","children":[["$","span",null,{"className":"text-blue mt-1.5 shrink-0","children":"▸"}],["$","span",null,{"children":"✅ Consent-Widerruf jederzeit möglich (Link im Footer)"}]]}]]}],["$","h3","7",{"className":"text-xl font-display font-bold text-ink mt-8 mb-3","children":"Drittanbieter-Dienste"}],["$","ul","8",{"className":"space-y-2 mb-6 pl-1","children":[["$","li","0",{"className":"flex items-start gap-3 text-ink/80","children":[["$","span",null,{"className":"text-blue mt-1.5 shrink-0","children":"▸"}],["$","span",null,{"children":"✅ Google Fonts: Lokal hosten statt von Google-Servern laden"}]]}],["$","li","1",{"className":"flex items-start gap-3 text-ink/80","children":[["$","span",null,{"className":"text-blue mt-1.5 shrink-0","children":"▸"}],["$","span",null,{"children":"✅ Google Analytics: Nur nach Opt-in, IP-Anonymisierung aktiv"}]]}],["$","li","2",{"className":"flex items-start gap-3 text-ink/80","children":[["$","span",null,{"className":"text-blue mt-1.5 shrink-0","children":"▸"}],["$","span",null,{"children":"✅ Google Maps: Nur nach Opt-in oder 2-Klick-Lösung"}]]}],["$","li","3",{"className":"flex items-start gap-3 text-ink/80","children":[["$","span",null,{"className":"text-blue mt-1.5 shrink-0","children":"▸"}],["$","span",null,{"children":"✅ YouTube-Videos: Nur mit youtube-nocookie.com oder nach Opt-in"}]]}],["$","li","4",{"className":"flex items-start gap-3 text-ink/80","children":[["$","span",null,{"className":"text-blue mt-1.5 shrink-0","children":"▸"}],["$","span",null,{"children":"✅ Social-Media-Buttons: Keine direkten Share-Buttons (Shariff-Lösung nutzen)"}]]}]]}],["$","h3","9",{"className":"text-xl font-display font-bold text-ink mt-8 mb-3","children":"Formulare & Kontakt"}],["$","ul","10",{"className":"space-y-2 mb-6 pl-1","children":[["$","li","0",{"className":"flex items-start gap-3 text-ink/80","children":[["$","span",null,{"className":"text-blue mt-1.5 shrink-0","children":"▸"}],["$","span",null,{"children":"✅ Kontaktformulare: Hinweis auf Datenschutzerklärung, kein Newsletter-Opt-in als Pflichtfeld"}]]}],["$","li","1",{"className":"flex items-start gap-3 text-ink/80","children":[["$","span",null,{"className":"text-blue mt-1.5 shrink-0","children":"▸"}],["$","span",null,{"children":"✅ SSL-Zertifikat: HTTPS auf allen Seiten (Pflicht für Datenschutz und SEO)"}]]}]]}],["$","h2","11",{"className":"text-2xl md:text-3xl font-display font-bold text-ink mt-12 mb-4","children":"Die 5 häufigsten DSGVO-Fehler auf Websites"}],["$","div","12",{"className":"overflow-x-auto mb-8 rounded-xl border border-sand/30","children":["$","table",null,{"className":"w-full text-left border-collapse","children":[["$","thead",null,{"children":["$","tr",null,{"className":"bg-paper border-b border-sand/30","children":[["$","th","0",{"className":"p-4 font-bold text-ink text-sm","children":"Fehler"}],["$","th","1",{"className":"p-4 font-bold text-ink text-sm","children":"Risiko"}],["$","th","2",{"className":"p-4 font-bold text-ink text-sm","children":"Lösung"}]]}]}],["$","tbody",null,{"children":[["$","tr","0",{"className":"border-b border-sand/10 last:border-0","children":[["$","td","0",{"className":"p-4 text-ink/80 text-sm","children":"Google Fonts von Google-Servern laden"}],["$","td","1",{"className":"p-4 text-ink/80 text-sm","children":"Abmahnung, bis 100 € pro Nutzer"}],["$","td","2",{"className":"p-4 text-ink/80 text-sm","children":"Fonts lokal hosten"}]]}],["$","tr","1",{"className":"border-b border-sand/10 last:border-0","children":[["$","td","0",{"className":"p-4 text-ink/80 text-sm","children":"Cookie-Banner mit vorausgewählten Häkchen"}],["$","td","1",{"className":"p-4 text-ink/80 text-sm","children":"Bußgeld bis 20 Mio. €"}],["$","td","2",{"className":"p-4 text-ink/80 text-sm","children":"Echter Opt-in ohne Vorauswahl"}]]}],["$","tr","2",{"className":"border-b border-sand/10 last:border-0","children":[["$","td","0",{"className":"p-4 text-ink/80 text-sm","children":"Google Analytics ohne Consent"}],["$","td","1",{"className":"p-4 text-ink/80 text-sm","children":"Bußgeld, Abmahnung"}],["$","td","2",{"className":"p-4 text-ink/80 text-sm","children":"Nur nach Opt-in aktivieren"}]]}],["$","tr","3",{"className":"border-b border-sand/10 last:border-0","children":[["$","td","0",{"className":"p-4 text-ink/80 text-sm","children":"Veraltete Datenschutzerklärung"}],["$","td","1",{"className":"p-4 text-ink/80 text-sm","children":"Abmahnung"}],["$","td","2",{"className":"p-4 text-ink/80 text-sm","children":"Jährlich prüfen und aktualisieren"}]]}],["$","tr","4",{"className":"border-b border-sand/10 last:border-0","children":[["$","td","0",{"className":"p-4 text-ink/80 text-sm","children":"Kein AVV mit Hosting-Anbieter"}],["$","td","1",{"className":"p-4 text-ink/80 text-sm","children":"Bußgeld"}],["$","td","2",{"className":"p-4 text-ink/80 text-sm","children":"AVV beim Hoster abschließen"}]]}]]}]]}]}],["$","div","13",{"className":"flex gap-4 p-5 rounded-xl border mb-6 bg-orange/5 border-orange/20 text-orange","children":[["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","width":24,"height":24,"viewBox":"0 0 24 24","fill":"none","stroke":"currentColor","strokeWidth":2,"strokeLinecap":"round","strokeLinejoin":"round","className":"lucide lucide-triangle-alert w-5 h-5 shrink-0 mt-0.5","aria-hidden":"true","children":[["$","path","wmoenq",{"d":"m21.73 18-8-14a2 2 0 0 0-3.48 0l-8 14A2 2 0 0 0 4 21h16a2 2 0 0 0 1.73-3"}],["$","path","juzpu7",{"d":"M12 9v4"}],["$","path","p32p05",{"d":"M12 17h.01"}],"$undefined"]}],["$","p",null,{"className":"text-ink/80 text-sm leading-relaxed","children":"Google Fonts: Seit dem Urteil des LG München (2022) sind Google Fonts, die von Google-Servern geladen werden, in Deutschland unzulässig. Lösung: Fonts herunterladen und selbst hosten. Das dauert 15 Minuten."}]]}],["$","h2","14",{"className":"text-2xl md:text-3xl font-display font-bold text-ink mt-12 mb-4","children":"Cookie-Consent-Tools im Vergleich"}],["$","div","15",{"className":"overflow-x-auto mb-8 rounded-xl border border-sand/30","children":["$","table",null,{"className":"w-full text-left border-collapse","children":[["$","thead",null,{"children":["$","tr",null,{"className":"bg-paper border-b border-sand/30","children":[["$","th","0",{"className":"p-4 font-bold text-ink text-sm","children":"Tool"}],["$","th","1",{"className":"p-4 font-bold text-ink text-sm","children":"Preis"}],["$","th","2",{"className":"p-4 font-bold text-ink text-sm","children":"Stärke"}],["$","th","3",{"className":"p-4 font-bold text-ink text-sm","children":"Ideal für"}]]}]}],["$","tbody",null,{"children":[["$","tr","0",{"className":"border-b border-sand/10 last:border-0","children":[["$","td","0",{"className":"p-4 text-ink/80 text-sm","children":"Cookiebot"}],["$","td","1",{"className":"p-4 text-ink/80 text-sm","children":"Ab 14 €/Monat"}],["$","td","2",{"className":"p-4 text-ink/80 text-sm","children":"Automatisches Scanning, DSGVO-zertifiziert"}],["$","td","3",{"className":"p-4 text-ink/80 text-sm","children":"KMUs, E-Commerce"}]]}],["$","tr","1",{"className":"border-b border-sand/10 last:border-0","children":[["$","td","0",{"className":"p-4 text-ink/80 text-sm","children":"Usercentrics"}],["$","td","1",{"className":"p-4 text-ink/80 text-sm","children":"Ab 60 €/Monat"}],["$","td","2",{"className":"p-4 text-ink/80 text-sm","children":"Enterprise-Features, A/B-Testing"}],["$","td","3",{"className":"p-4 text-ink/80 text-sm","children":"Größere Unternehmen"}]]}],["$","tr","2",{"className":"border-b border-sand/10 last:border-0","children":[["$","td","0",{"className":"p-4 text-ink/80 text-sm","children":"Borlabs Cookie (WP)"}],["$","td","1",{"className":"p-4 text-ink/80 text-sm","children":"Ab 39 €/Jahr"}],["$","td","2",{"className":"p-4 text-ink/80 text-sm","children":"WordPress-Integration, einmalig"}],["$","td","3",{"className":"p-4 text-ink/80 text-sm","children":"WordPress-Sites"}]]}],["$","tr","3",{"className":"border-b border-sand/10 last:border-0","children":[["$","td","0",{"className":"p-4 text-ink/80 text-sm","children":"Klaro (Open Source)"}],["$","td","1",{"className":"p-4 text-ink/80 text-sm","children":"Kostenlos"}],["$","td","2",{"className":"p-4 text-ink/80 text-sm","children":"Selbst gehostet, volle Kontrolle"}],["$","td","3",{"className":"p-4 text-ink/80 text-sm","children":"Technische Teams"}]]}],["$","tr","4",{"className":"border-b border-sand/10 last:border-0","children":[["$","td","0",{"className":"p-4 text-ink/80 text-sm","children":"Real Cookie Banner (WP)"}],["$","td","1",{"className":"p-4 text-ink/80 text-sm","children":"Ab 39 €/Jahr"}],["$","td","2",{"className":"p-4 text-ink/80 text-sm","children":"Sehr DSGVO-konform, einfach"}],["$","td","3",{"className":"p-4 text-ink/80 text-sm","children":"WordPress-KMUs"}]]}]]}]]}]}],["$","h2","16",{"className":"text-2xl md:text-3xl font-display font-bold text-ink mt-12 mb-4","children":"DSGVO-konforme Alternativen zu US-Diensten"}],["$","div","17",{"className":"overflow-x-auto mb-8 rounded-xl border border-sand/30","children":["$","table",null,{"className":"w-full text-left border-collapse","children":[["$","thead",null,{"children":["$","tr",null,{"className":"bg-paper border-b border-sand/30","children":[["$","th","0",{"className":"p-4 font-bold text-ink text-sm","children":"US-Dienst"}],["$","th","1",{"className":"p-4 font-bold text-ink text-sm","children":"DSGVO-Alternative"}],["$","th","2",{"className":"p-4 font-bold text-ink text-sm","children":"Vorteil"}]]}]}],["$","tbody",null,{"children":[["$","tr","0",{"className":"border-b border-sand/10 last:border-0","children":[["$","td","0",{"className":"p-4 text-ink/80 text-sm","children":"Google Analytics"}],["$","td","1",{"className":"p-4 text-ink/80 text-sm","children":"Matomo (Self-Hosted) / Plausible"}],["$","td","2",{"className":"p-4 text-ink/80 text-sm","children":"EU-Server, kein Cookie nötig"}]]}],["$","tr","1",{"className":"border-b border-sand/10 last:border-0","children":[["$","td","0",{"className":"p-4 text-ink/80 text-sm","children":"Google Fonts"}],["$","td","1",{"className":"p-4 text-ink/80 text-sm","children":"Bunny Fonts / lokal hosten"}],["$","td","2",{"className":"p-4 text-ink/80 text-sm","children":"Kein US-Datentransfer"}]]}],["$","tr","2",{"className":"border-b border-sand/10 last:border-0","children":[["$","td","0",{"className":"p-4 text-ink/80 text-sm","children":"Mailchimp"}],["$","td","1",{"className":"p-4 text-ink/80 text-sm","children":"Brevo (Sendinblue) / CleverReach"}],["$","td","2",{"className":"p-4 text-ink/80 text-sm","children":"EU-Server, DSGVO-konform"}]]}],["$","tr","3",{"className":"border-b border-sand/10 last:border-0","children":[["$","td","0",{"className":"p-4 text-ink/80 text-sm","children":"Typeform"}],["$","td","1",{"className":"p-4 text-ink/80 text-sm","children":"Tally / Typeform EU"}],["$","td","2",{"className":"p-4 text-ink/80 text-sm","children":"EU-Datenspeicherung"}]]}],["$","tr","4",{"className":"border-b border-sand/10 last:border-0","children":[["$","td","0",{"className":"p-4 text-ink/80 text-sm","children":"Zoom"}],["$","td","1",{"className":"p-4 text-ink/80 text-sm","children":"Whereby / Jitsi (Self-Hosted)"}],["$","td","2",{"className":"p-4 text-ink/80 text-sm","children":"EU-Server oder lokal"}]]}]]}]]}]}],["$","h2","18",{"className":"text-2xl md:text-3xl font-display font-bold text-ink mt-12 mb-4","children":"Unser Fazit"}],["$","p","19",{"className":"text-ink/80 leading-relaxed mb-4","children":"DSGVO-Konformität ist kein einmaliges Projekt – sie erfordert regelmäßige Überprüfung, da sich Rechtslage und eingesetzte Dienste ändern. Die gute Nachricht: Die meisten Fehler sind einfach zu beheben. Beginnen Sie mit den drei wichtigsten Maßnahmen: Google Fonts lokal hosten, Cookie-Banner mit echtem Opt-in implementieren, Datenschutzerklärung aktualisieren."}]]}],["$","section",null,{"className":"mt-16 pt-12 border-t border-sand/30","children":[["$","h2",null,{"className":"text-2xl font-display font-bold text-ink mb-8","children":"Häufig gestellte Fragen"}],["$","div",null,{"className":"space-y-6","children":[["$","div","0",{"className":"bg-white rounded-xl border border-sand/30 p-6","children":[["$","h3",null,{"className":"font-bold text-ink mb-2","children":"Brauche ich für meine kleine Website auch einen Cookie-Banner?"}],["$","p",null,{"className":"text-ink/70 text-sm leading-relaxed","children":"Ja, wenn Sie Cookies setzen, die nicht technisch notwendig sind (Analytics, Marketing, Social Media). Technisch notwendige Cookies (Session-Cookie, Warenkorb) brauchen keine Zustimmung. Wenn Sie nur technisch notwendige Cookies nutzen und kein Analytics, können Sie auf einen Banner verzichten."}]]}],["$","div","1",{"className":"bg-white rounded-xl border border-sand/30 p-6","children":[["$","h3",null,{"className":"font-bold text-ink mb-2","children":"Was kostet eine DSGVO-Abmahnung?"}],["$","p",null,{"className":"text-ink/70 text-sm leading-relaxed","children":"Abmahnungen von Mitbewerbern können 500-2.000 € kosten. Bußgelder der Datenschutzbehörden reichen von einigen hundert Euro (kleine Fehler) bis zu 20 Millionen Euro oder 4% des weltweiten Jahresumsatzes (schwere Verstöße). Für KMUs sind Bußgelder von 1.000-50.000 € bei mittleren Verstößen realistisch."}]]}],["$","div","2",{"className":"bg-white rounded-xl border border-sand/30 p-6","children":[["$","h3",null,{"className":"font-bold text-ink mb-2","children":"Wie oft muss ich meine Datenschutzerklärung aktualisieren?"}],["$","p",null,{"className":"text-ink/70 text-sm leading-relaxed","children":"Immer wenn sich etwas ändert: neuer Dienst eingebunden, bestehender Dienst geändert, neue Rechtslage. Mindestens einmal jährlich prüfen. Nutzen Sie einen Generator (z.B. von der Kanzlei Dr. Schwenke) und aktualisieren Sie ihn bei Änderungen."}]]}],["$","div","3",{"className":"bg-white rounded-xl border border-sand/30 p-6","children":[["$","h3",null,{"className":"font-bold text-ink mb-2","children":"Ist Google Analytics DSGVO-konform?"}],["$","p",null,{"className":"text-ink/70 text-sm leading-relaxed","children":"Mit korrektem Cookie-Consent-Banner und IP-Anonymisierung kann Google Analytics DSGVO-konform genutzt werden. Allerdings ist der Datentransfer in die USA weiterhin rechtlich umstritten. Für maximale Rechtssicherheit empfehlen wir Matomo (Self-Hosted) oder Plausible Analytics."}]]}],["$","div","4",{"className":"bg-white rounded-xl border border-sand/30 p-6","children":[["$","h3",null,{"className":"font-bold text-ink mb-2","children":"Was ist ein Auftragsverarbeitungsvertrag (AVV)?"}],["$","p",null,{"className":"text-ink/70 text-sm leading-relaxed","children":"Ein AVV ist ein Vertrag zwischen Ihnen und Dienstleistern, die personenbezogene Daten in Ihrem Auftrag verarbeiten (Hosting, E-Mail-Marketing, CRM). Er regelt, wie der Dienstleister mit den Daten umgehen darf. Ohne AVV ist die Datenverarbeitung unzulässig. Die meisten Anbieter stellen AVVs automatisch bereit."}]]}]]}]]}],["$","div",null,{"className":"mt-12 text-xs text-ink/40","children":["Zuletzt aktualisiert: ","2026-02-18"]}],["$","div",null,{"className":"mt-16 bg-ink rounded-2xl p-8 md:p-12 text-center","children":[["$","h3",null,{"className":"text-2xl font-bold text-white mb-4","children":"Bereit für den nächsten Schritt?"}],["$","p",null,{"className":"text-white/60 mb-8 max-w-lg mx-auto","children":"Wir helfen Ihnen, diese Strategien in Ihrem Unternehmen umzusetzen."}],["$","$L3",null,{"href":"/contact","children":["Erstgespräch vereinbaren ",["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","width":24,"height":24,"viewBox":"0 0 24 24","fill":"none","stroke":"currentColor","strokeWidth":2,"strokeLinecap":"round","strokeLinejoin":"round","className":"lucide lucide-arrow-right ml-2 w-4 h-4","aria-hidden":"true","children":[["$","path","1ays0h",{"d":"M5 12h14"}],["$","path","xquz4c",{"d":"m12 5 7 7-7 7"}],"$undefined"]}]],"className":"inline-flex items-center justify-center rounded-lg font-medium transition-all focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-blue focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 bg-blue text-white hover:bg-gradient-to-r hover:from-blue hover:to-blue-cyan shadow-md hover:shadow-lg hover:-translate-y-0.5 h-14 px-10 text-lg","disabled":"$undefined"}]]}],["$","div",null,{"className":"mt-12 pt-8 border-t border-sand/30","children":[["$","h4",null,{"className":"text-sm font-bold text-ink/40 uppercase tracking-wider mb-4","children":"Weiterführende Seiten"}],["$","div",null,{"className":"flex flex-wrap gap-3","children":[["$","$L3","0",{"href":"/blog/server-side-tracking","className":"px-4 py-2 bg-white rounded-lg border border-sand/30 text-sm font-medium text-ink hover:text-blue hover:border-blue/20 transition-colors","children":"Server-Side Tracking erklärt"}],["$","$L3","1",{"href":"/blog/core-web-vitals-optimierung","className":"px-4 py-2 bg-white rounded-lg border border-sand/30 text-sm font-medium text-ink hover:text-blue hover:border-blue/20 transition-colors","children":"Core Web Vitals optimieren"}],["$","$L3","2",{"href":"/blog/nextjs-vs-wordpress","className":"px-4 py-2 bg-white rounded-lg border border-sand/30 text-sm font-medium text-ink hover:text-blue hover:border-blue/20 transition-colors","children":"Next.js vs. WordPress"}],["$","$L3","3",{"href":"/services","className":"px-4 py-2 bg-white rounded-lg border border-sand/30 text-sm font-medium text-ink hover:text-blue hover:border-blue/20 transition-colors","children":"Web-Entwicklung Services"}],["$","$L3","4",{"href":"/contact","className":"px-4 py-2 bg-white rounded-lg border border-sand/30 text-sm font-medium text-ink hover:text-blue hover:border-blue/20 transition-colors","children":"Erstgespräch vereinbaren"}]]}]]}]]}]}]],null],null],null]},[null,["$","$L4",null,{"parallelRouterKey":"children","segmentPath":["children","blog","children","$5","children"],"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L6",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$undefined","notFoundStyles":"$undefined"}]],null]},[null,["$","$L4",null,{"parallelRouterKey":"children","segmentPath":["children","blog","children"],"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L6",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$undefined","notFoundStyles":"$undefined"}]],null]},[[[["$","link","0",{"rel":"stylesheet","href":"/_next/static/css/d02cc600f82bc049.css","precedence":"next","crossOrigin":"$undefined"}]],["$","html",null,{"lang":"de","className":"scroll-smooth","children":["$","body",null,{"className":"__variable_f367f3 __variable_dd5b2f antialiased bg-white text-ink selection:bg-blue selection:text-white flex flex-col min-h-screen","children":[["$","$L7",null,{}],["$","main",null,{"className":"flex-grow","children":["$","$L4",null,{"parallelRouterKey":"children","segmentPath":["children"],"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L6",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":[["$","title",null,{"children":"404: This page could not be found."}],["$","div",null,{"style":{"fontFamily":"system-ui,\"Segoe UI\",Roboto,Helvetica,Arial,sans-serif,\"Apple Color Emoji\",\"Segoe UI Emoji\"","height":"100vh","textAlign":"center","display":"flex","flexDirection":"column","alignItems":"center","justifyContent":"center"},"children":["$","div",null,{"children":[["$","style",null,{"dangerouslySetInnerHTML":{"__html":"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}"}}],["$","h1",null,{"className":"next-error-h1","style":{"display":"inline-block","margin":"0 20px 0 0","padding":"0 23px 0 0","fontSize":24,"fontWeight":500,"verticalAlign":"top","lineHeight":"49px"},"children":"404"}],["$","div",null,{"style":{"display":"inline-block"},"children":["$","h2",null,{"style":{"fontSize":14,"fontWeight":400,"lineHeight":"49px","margin":0},"children":"This page could not be found."}]}]]}]}]],"notFoundStyles":[]}]}],["$","footer",null,{"className":"bg-ink text-white/70 py-16 border-t border-white/10","children":["$","div",null,{"className":"container mx-auto px-4","children":[["$","div",null,{"className":"grid grid-cols-1 md:grid-cols-4 gap-12 mb-12","children":[["$","div",null,{"className":"col-span-1 md:col-span-2","children":[["$","div",null,{"className":"flex items-center gap-3 cursor-pointer select-none mb-6","children":["$","div",null,{"className":"relative h-10 w-auto brightness-0 invert","children":["$","picture",null,{"children":[["$","source",null,{"srcSet":"/images/logo.avif","type":"image/avif"}],["$","source",null,{"srcSet":"/images/logo.webp","type":"image/webp"}],["$","img",null,{"src":"/images/logo.png","alt":"smugo Logo","width":160,"height":40,"className":"h-10 w-auto object-contain","fetchPriority":"high"}]]}]}]}],["$","p",null,{"className":"max-w-md leading-relaxed text-sm","children":"smugo GmbH: KI-Automatisierung, Prozessoptimierung und digitale Lösungen für Unternehmen in Trier & Luxemburg. Präzise – Technologisch – Schnell."}]]}],["$","div",null,{"className":"space-y-4","children":[["$","h4",null,{"className":"font-display font-semibold text-lg text-white","children":"Unternehmen"}],["$","ul",null,{"className":"space-y-2 text-sm","children":[["$","li",null,{"children":["$","$L3",null,{"href":"/about","className":"hover:text-blue transition-colors","children":"Über uns"}]}],["$","li",null,{"children":["$","$L3",null,{"href":"/services","className":"hover:text-blue transition-colors","children":"Leistungen"}]}],["$","li",null,{"children":["$","$L3",null,{"href":"/cases","className":"hover:text-blue transition-colors","children":"Referenzen"}]}],["$","li",null,{"children":["$","$L3",null,{"href":"/blog","className":"hover:text-blue transition-colors","children":"Blog"}]}],["$","li",null,{"children":["$","$L3",null,{"href":"/contact","className":"hover:text-blue transition-colors","children":"Kontakt"}]}]]}]]}],["$","div",null,{"className":"space-y-4","children":[["$","h4",null,{"className":"font-display font-semibold text-lg text-white","children":"Rechtliches"}],["$","ul",null,{"className":"space-y-2 text-sm","children":[["$","li",null,{"children":["$","$L3",null,{"href":"/legal/imprint","className":"hover:text-blue transition-colors","children":"Impressum"}]}],["$","li",null,{"children":["$","$L3",null,{"href":"/legal/privacy","className":"hover:text-blue transition-colors","children":"Datenschutz"}]}],["$","li",null,{"children":["$","$L3",null,{"href":"/legal/terms","className":"hover:text-blue transition-colors","children":"AGB"}]}]]}]]}]]}],["$","div",null,{"className":"border-t border-white/5 pt-8 flex flex-col md:flex-row justify-between items-center gap-4 text-xs","children":[["$","p",null,{"children":["© ",2026," smugo GmbH. Alle Rechte vorbehalten."]}],["$","div",null,{"className":"flex gap-6","children":[["$","span",null,{"children":"Trier, Deutschland"}],["$","span",null,{"children":"Luxemburg"}]]}]]}]]}]}]]}]}]],null],null],["$L8",null]]]] 8:[["$","meta","0",{"name":"viewport","content":"width=device-width, initial-scale=1"}],["$","meta","1",{"charSet":"utf-8"}],["$","title","2",{"children":"DSGVO-konforme Website 2026: Checkliste für KMUs | smugo"}],["$","meta","3",{"name":"description","content":"DSGVO-konforme Website erstellen: Unsere Checkliste mit 15 Punkten deckt Cookie-Consent, Datenschutzerklärung, Google Analytics & Co. – inkl. häufige Bußgeldfallen."}],["$","meta","4",{"property":"og:title","content":"DSGVO-konforme Website 2026: Checkliste für KMUs | smugo"}],["$","meta","5",{"property":"og:description","content":"DSGVO-konforme Website erstellen: Unsere Checkliste mit 15 Punkten deckt Cookie-Consent, Datenschutzerklärung, Google Analytics & Co. – inkl. häufige Bußgeldfallen."}],["$","meta","6",{"property":"og:type","content":"article"}],["$","meta","7",{"property":"article:published_time","content":"2026-02-18"}],["$","meta","8",{"property":"article:modified_time","content":"2026-02-18"}],["$","meta","9",{"name":"twitter:card","content":"summary"}],["$","meta","10",{"name":"twitter:title","content":"DSGVO-konforme Website 2026: Checkliste für KMUs | smugo"}],["$","meta","11",{"name":"twitter:description","content":"DSGVO-konforme Website erstellen: Unsere Checkliste mit 15 Punkten deckt Cookie-Consent, Datenschutzerklärung, Google Analytics & Co. – inkl. häufige Bußgeldfallen."}],["$","link","12",{"rel":"icon","href":"/icon.jpg?ff2c3eaa9137e207","type":"image/jpeg","sizes":"420x420"}],["$","meta","13",{"name":"next-size-adjust"}]] 1:null